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June 19, 2011



How are you defining digital - both activity and revenue?
- HD Radio
- Web page (banner ads)
- Streaming (audio ads)
- Streaming (visual ads)

Where do you think radio should be investing to create compelling new products?

Francois Le Genissel

As a European broadcaster, I totally agree with your conclusion. However, appealing contents are key for a radio station but non only. It helps tremendously its online strategy. The experience with DJ’s, contests, below the line events can be pursued on the web generating traffic and revenues. At least, that’s what is happening in many European countries. Compliments for your blog. I always find, reading it, inspiring stories , news and analysis.

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