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June 08, 2009

Comments

Richard Harker

To fully understand button pushing, we have to see respondent level data, watching as people move from station to station. The old "mechanical" where we got a print-out of each inputted diary gave us this. There is no equal in PPM.

Cume Catcher

Button Pushing is an interesting behavior. Other mediums call it bounce. How do we measure listening bounce in radio? Would bounce be considered any TSL than 30 seconds? How would you use the bounce measure if Arbitron made the measure available by station and day part?

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