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January 26, 2009

Good News about Radio

Here's an excerpt about Radio/TV from Nielsen-as published in MarketingCharts.com.

TV, Radio Post Most Global Growth

Among the four major media types, TV and radio are benefiting most from global advertising growth, Nielsen said. Print media, however, lost almost two percentage points to TV in the year-to-date media share of spend.

Television enjoyed overall growth of 8.1% in Q308 compared with the same time last year, though it experienced negative growth in Europe (-6.6%). Radio growth remained reasonably stable in North America and Europe, while clocking up 9.7 % growth in Asia Pacific, resulting in an overall increase of 2.1%.

Posted by on January 26, 2009 at 11:09 AM |

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