Hats off to Inside Radio. After a couple of years of muddled mis-directed press release journalism, it seems to have rediscovered its mojo. Lately it has been producing some insightful pieces on issues that really impact radio.
Tuesday’s entire front page was devoted to the findings of an observational study funded by Nielsen and conducted by Ball State University’s Center for Research Excellence. It demonstrated the continuing relevance and importance of traditional radio to music listeners.
We first reported on the study back in June here, and since have mentioned a few implications from time to time, but the audio aspects of the study hadn’t been fully crunched yet. You can now read a summary of the audio report here. We’ll have more to say about the radio findings soon.
The study is a valuable dose of reality that disproves a lot of the new-media propaganda. The other trades covered the story, but not with the thoroughness of Inside Radio. Well done.
The study should be required reading for pontificating new-media pundits and radio’s doubters.