Commercial radio has moved pretty slowly in developing an on-line presence. Some large groups have created Internet vice presidents, but for the most part the evolution has been delegated to the IT department.
Not so NPR. National Public Radio recently sacked its chief executive and replaced him with Vivian Schiller, 47, who had headed the on-line operations of the New York Times. Howard Stevenson, chairman of NPR's board noted that Ms. Schiller's Internet experience was significant at a time when "we're in the process of figuring out how you use all this technology." Read the full NYT article here.
Before working for the New York Times, Ms. Schiller was general manager of the Discovery Times Channel, and headed long-form programming at CNN. In other words, NPR hired a leader that had lots of media experience, none of it radio. Maybe new blood is what commercial radio needs to, "figure out how we use all this technology."