2006 Flashback: Arbitron PPM Rollout Will Be By The Book

On July 31, 2006, RBR.com reported:

Bill Kelly, VP/MM for Clear Channel Youngstown and Chairman of the Arbitron Radio Industry Advisory Council, told RBR that the Council was assured that upcoming roll-out plans for PPM in Houston and Philadelphia would go forward only with proper MRC accreditation. "They're playing it by the rules," he said. He said Arbitron assured the Council that it believed in the MRC's process. It will not just sit around waiting for MRC's blessing. In Philadelphia, it is getting things ready so the program will pop once it is cleared. That includes recruiting survey participants and providing updated encoders to Philadelphia radio stations.

This proves it is much easier to "play by the rules" when you get to make up the rules.